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This article discusses intergenerational transformations in personal identity for New Zealand's indigenous Māori and links these to macro-societal (political, economic and cultural) changes in New Zealand society. Data is drawn from the life stories of 35 Māori women aged 18 to 78. Women born prior to 1950 and raised in traditional Māori communities interpreted Māori identity as related to communal economics, resourcefulness and Māori spiritual beliefs. Those born after 1960, raised in urban (multi-cultural) communities struggled to form a positive sense of being Māori during their formative years and reported ‘dislocation’ from their Māori identities as adults. Those born after the 1970s expressed strong political views that reflected their early exposure to affirmative ideologies regarding Māori rights to equality. Marked differences in women's stories highlight the overarching influence of Māori identity politics at a collective level for personal interpretations of what it means to be Māori.