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This research, entitled te ao pakihi—the business world—set out to identify Māori enterprise perspectives on the New Zealand-United Kingdom free trade agreement (NZ-UK FTA) being negotiated by Ministry of Foreign Affairs and Trade (MFAT) officials and their UK counterparts. In their desire to uphold the Crown’s obligations to Māori under the Treaty of Waitangi, to invoke some of the goals of the Trade for All agenda, and to meet commitments to Māori in trade policy following tribunal claims and the formation of the Te Taumata, MFAT wanted to be informed about Māori interests so that these could be reflected in the negotiations in real time. MFAT commissioned this independent research into Māori enterprise perspectives in March 2021. The research was conducted between April and June 2021 and involved interviews with 50 Māori enterprises with varying degrees of exporting activity, and entity types and scales, including Māori small and medium enterprise (SMEs), Māori post-settlement governance entities (PSGEs), Māori corporates, and Māori providers, among others. Participants were identified and recruited through networks of the research team. Two forms of analysis and reporting were provided: first, a series of six batch reports each summarising the findings of five interviews, with a total of 30 interviewees—the goal was to provide insights as the information came to hand so negotiators could incorporate Māori perspectives during negotiation rounds—and second, a final report with findings from another 24 interviewees, including three from the sixth batch report. We found that that Māori enterprises see trade as more than an economic opportunity: they see the FTA as embodying a Treaty relationship that has significance because it is one with the original Treaty partner—the British Monarch. This relationship provides much cause for optimism among Māori about the potential for trade; however, it also provides cause for caution among Māori enterprises because of historical trauma, and concerns about the dangers of misappropriating and misuse of Māori cultural and intellectual property, and risks to Treaty and other rights. This can be addressed, according to participants, by ensuring Māori are represented at the (negotiating) table, Māori are involved in the implementation, operation, and evaluation of the NZ-UK FTA, and Māori enterprises are supported to build their capability to trade with the UK in a way that respects their identity as Māori enterprises and in accordance with a Māori way of doing business.
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The network of diplomatic posts operated by the New Zealand Ministry of Foreign Affairs and Trade (the Ministry) represent New Zealand on the international stage. Staffed by a combination of diplomatic and locally engaged staff, these posts are New Zealand’s face to the world. A small proportion of the diplomatic staff are Māori (indigenous). Māori art and imagery are used extensively throughout these posts. This research examines the use of Māori (people, images and practices) in New Zealand’s diplomacy. In particular, how specific aspects of New Zealand’s diplomatic practice draw on Māori cultural practices or imagery and what is intended or understood by the symbolism inherent in their use. In the context of the wider physical environment utilized by New Zealand’s offshore presence, these issues are considered through the theoretical lenses of diplomatic symbolism, architectural diplomacy, representation and the use of works of art as image building diplomacy. In addition to a series of semi-structured interviews with key Ministry staff and an analysis of relevant documents of interest, case studies are utilized. Two of these examine how New Zealand is physically represented in an overseas posting environment in two Pacific contexts. One, a long-standing diplomatic representation in Rarotonga in the Cook Islands (part of the Realm of New Zealand which is self-governing in free association with New Zealand – with close cultural ties with Māori in New Zealand), and the second in a newer relationship in Noumea, New Caledonia (an overseas territory of France). The final case study – Canberra- considers New Zealand’s close relationship with Australia. Key research findings illustrate the Ministry (and by extension New Zealand) uses various forms of bicultural symbolism (through the use or display of Māori taonga, objects and art forms) to represent New Zealand internationally. In addition, this use of bicultural symbolism does not adequately consider the disconnect between the outward face of the Ministry and the inward realities (specifically related to the position of Māori staff and the Ministry’s policy function). The research contribution will add to knowledge about New Zealand’s diplomatic thought and practice and address the gap in the literature of how New Zealand has used diplomatic symbolism in relation to Māori to express a collective identity as part of New Zealand’s diplomacy.
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Topic
- international relations
- intellectual property (1)
- kāwanatanga (1)
- tino rangatiratanga (1)
- trade (1)