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  • When racism is promulgated on a number of fronts, including the media, it becomes a powerful and pervasive force in society, detrimentally impacting on the lives of those who are its object. This paper analyses Mäori focus group interviews that traversed a wide range of sites where racism occurred, including print and broadcast media. We utilised a framework for understanding racism that is in line with key racism theorists and identifies four primary levels through which it operates: internal, interpersonal, institutional and societal. The core themes to emerge in the findings reinforce this framework and have been grouped accordingly: Internalised Racism, Interpersonal Racism, Institutional Racism and Societal Racism. Negative effects on health and wellbeing were articulated by participants as was the call for transformative, counter hegemonic representations of Mäori.

Last update from database: 8/17/26, 4:11 AM (UTC)

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