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ABSTRACT Several writers have argued that New Zealand’s colonial history has thwarted optimal identity development among Māori (Awatere, 1984; Lawson Te-Aho, 1998a; 1998b). In recent decades the view that Māori identity may be restored via enculturation has gained widespread acceptance (Broughton, 1993; Edwards, 1999). Recent research indicates, however, that many Māori perceive their identities in ways that differ from the enculturated ideal (Borrell, 2005; Te Hoe Nuku Roa, 1996; 1999). Relatively little is known of the diverse interpretations that comprise ‘alternative’ Māori identity forms. This thesis aims to contribute to current understandings of Māori identity by exploring identity change across three generations of Māori women. For the purposes of the research, identity was treated as ‘held’ within personal life-stories and transformations were investigated by comparing the life-stories of 35 Māori women from different age groups. Attention was given to the impact of three socio-historical processes on identity: the mass migration of Māori from rural to urban locations after the 1950s, the drive towards Māori assimilation which underpinned Government policy towards Māori until the late 1960s, and the Māori political and cultural renaissance which gathered momentum in New Zealand from the 1970s. Data analyses found participants born prior to urbanisation evaluated their Māori identities positively and this seemed to reflect their isolation from Pākehā and exposure to competent Māori role models during their formative years. Participants aged between 35 and 49 expressed disharmony and tension around their Māori identities which many attributed to their early exposure to negative evaluations of Māori people. ‘Post-renaissance’ Māori, aged between 18 and 35, reported prizing their cultural distinctiveness from a young age and affirmed Māori political, cultural and social equality despite what they perceived as enduring Pākehā prejudice. This interpretation appeared to reflect their early exposure to educational experiences which imparted a sense of cultural pride and a national news media which publicised Māori political activism. Women’s life-stories reveal distinct intergenerational differences, a multiplicity of interpretations of Māori identity not widely articulated in literature, and the need to expand current paradigms of Māori identity to incorporate the individuality of group members.

New Zealand's indigenous Māori were colonized by the British (now referred to as Pākehā). Scant systematic investigation addresses bicultural/biracial identity for Māori who identify with ethnic groups other than Pākehā. Taking a narrative approach and applying thematic analysis, this paper explores interviews with forty-four Māori Italians, conducted in New Zealand in 2013. We show how Māori Italians negotiate the challenge of constructing positive ethnic identities in a milieu where ethnic hybridity has been defined primarily in relation to the Māori-Pākehā colonial encounter. Focusing on racism and stigma, we demonstrate that Māori Italians run a gauntlet of identity challenges shaped by socio-political contexts. Conversely, Māori Italians draw boundaries between themselves and the dominant Pākehā culture and draw from both Māori and Italian identities to buffer discrimination from Māori, Pākehā, and Italians. Our analysis reveals a multiplicity of interpretations of Māori-Italian identity not yet articulated in social psychology or New Zealand literature.

Waitangi Day, New Zealand’s official national day, is often claimed as contentious by commentators and academics. However, research analysing the wider population’s opinions about Waitangi Day are lacking. We address this with two studies using national probability data from the New Zealand Attitudes and Values Study. Most participants supported (51%), rather than opposed (8%), Waitangi Day as a national celebration of biculturalism. Study one indicated that, on average, Pākehā (N = 12390) who opposed Waitangi Day as a bicultural celebration expressed warmer attitudes towards Pākehā but colder attitudes towards Māori. Conversely, support for Waitangi Day as a bicultural celebration among Māori (N = 1928) was, on average, related to warmth towards Māori but uncorrelated with warmth towards Pākehā. Study two assessed whether socio-political attitudes changed in the weeks leading up to, during, and immediately following Waitangi Day in 2015. Contrary to narratives of divisiveness, we failed to detect reliable change in the attitudes of Māori (N = 556) and Pākehā (N = 3203) around Waitangi Day. These findings are inconsistent with anecdotal claims that Waitangi Day may be divisive.

New Zealand is a peaceful nation, but ongoing political tensions and inequities between Māori (the indigenous peoples of New Zealand) and Pākehā (the majority group of Europeans) persist as a result of its colonial history. Identifying ways to redress the enduring legacy of colonialism are therefore of critical importance. Accordingly, this paper examines data from 7017 Māori, as well as 37,233 Pākehā, to examine the impact of regional-level Pākehā warmth towards Māori on Māori support for progressive collective action. Results reveal that Pākehā warmth towards Māori varies markedly across 257 regional wards (regional units created for New Zealand electoral purposes). Moreover, multilevel modelling demonstrates that Pākehā warmth towards Māori at the region-level correlates positively with Māori identity and political efficacy at the individual level which, in turn, both correlate positively with collective action support. Collectively, these results demonstrate the impact of the broader social climate on social change, while identifying a previously-unknown facilitator of collective action support (namely, a broader context of warmth towards structurally disadvantaged groups).

As a colonised peoples, many Māori have engaged in various forms of political resistance. Accordingly, research suggests that socio-political consciousness, which will sometimes involve at least considering protest, is an increasingly important aspect of identifying as Māori. This paper draws on a large, nationally representative sample of Māori (N = 1,977) to examine the links between expressing support for political activism (“activism” being used here synonymously with “protest”) and well-being. Support for political activism includes merely contemplating protesting and voting to support Māori issues, as well as actually signing petitions. Well-being includes selfreported mental health via the Kessler-6 and subjective health. Results show that support for political activism was strongly associated with greater subjective psychological distress and lower subjective health, above and beyond the variance explained by exhaustive demographic factors. This research presents the first empirical data in New Zealand demonstrating the strength of this relationship, and provides a good starting point for further investigation.

Māori, the Indigenous peoples of Aotearoa New Zealand, were formerly colonised by the British from 1840 following the signing of te Tiriti o Waitangi (the Treaty of Waitangi). Māori remain numerically significant in New Zealand and are the second largest ethnic group after Pākehā (New Zealand Europeans). Pre-colonial, traditional Māori society, through collective economic practice, was balanced to protect whakapapa (geological relationships) and natural resources. This balance was key to survival, and cultural practices evolved to maintain this balance. Despite the ongoing impacts of colonisation since the 1800s, Māori have maintained strong cultural values, which manifest in contemporary approaches to business that strive to balance the interests of future and past generations based on a spiritual connection to the natural world. Conscious capitalism, as envisioned by Mackey and Sisodia (2014), describes higher-order principles that align with Māori approaches to business, but their limitation is articulating the role of spirituality in entrepreneurial activity. This chapter extends Mackey and Sisodia’s higher-order tenets drawing on Māori values, primarily, mana (a supernatural force for status in a person, place, or object) and hau (the practice of reciprocal relations) to articulate how spiritual and cultural values shape contemporary Māori business endeavours. To illustrate, we offer a case study of a Māori business, led by one of the authors, which is grappling with tensions between cultural and commercial imperatives.